Page titles and meta descriptions
Making sure your pages clearly explain what they're about and what searches they're relevant to.
Essentials SEO
Keep your website working
Ongoing SEO support for small businesses, from £150 a month.
£150 a month.
No hourly retainer. Just practical SEO work.
Getting your website online is a great start. But if people can't find it when they're searching for what you offer, it's not doing everything it could for your business.
Digital Route Essentials SEO gives you a simple way to keep your website's search visibility moving in the right direction, with a clear focus each month based on what your website needs.
Your website is live. Now let's help people find it.
SEO helps search engines understand your website and gives it a better chance of appearing when people search for the products or services you offer.
Digital Route Essentials SEO gives you ongoing support to keep improving that visibility, without jumping straight into a large marketing package.
We'll look at your website and search visibility, then focus on the areas that make the most sense for your business.
THE USEFUL STUFF
What's actually included?
Each month, we'll look at your website and search visibility and focus on the area that makes the most sense for your business.
On-page SEO
Looking at your website content and identifying practical ways to improve its relevance for the searches that matter to your business.
Image alt tags
Adding useful descriptions to your images to help search engines understand them and make your website more accessible.
Google Business Profile
Helping keep your business information up to date and supporting your local search visibility.
Bing Places
Making sure your business has the right information across Bing too.
Light Google Ads management
Google Ads can be the focus for a particular month where it makes sense for your business. This is light management rather than a full paid advertising campaign.
The focus can change from month to month.
There's no fixed checklist of tasks you'll be paying for whether you need them or not. We'll prioritise what needs attention.
NO PERFECT BRIEF REQUIRED
You don't need to know what your website needs.
That's our job.
You don't need to arrive with a list of SEO tasks or know your meta descriptions from your alt tags.
We'll talk through your website with you and agree on a sensible place to start.
We'll explain what we're doing and why, in plain English.
KEEPING YOU IN THE LOOP
See how things are going.
Your SEO reporting will be available through your Digital Route client portal, so you can keep up with the work on your website.
And if something doesn't make sense, just ask. We're here to talk it through.
WELL, THIS IS AWKWARD
SEO can't promise you the top spot.
Anyone promising you a guaranteed number-one position on Google is making a promise they can't reliably keep.
Search results depend on your website, your industry, your competitors and changes made by search engines.
SEO usually takes time, too.
That's why Essentials SEO is about consistent, useful improvements, rather than overnight promises.
We'll focus on the things we can actually influence, rather than promising you a position we can't control.
LET'S SEE WHAT YOU'VE GOT!
Is Essentials SEO right for your business?
It's a good fit if:
- You have an existing website
- You want to improve your visibility in search
- You want more relevant people visiting your website
- You'd like ongoing SEO support
- You're looking for something straightforward and manageable
It's designed for small businesses that already have a website and want to start investing in ongoing SEO without committing to a larger marketing package.
Essentials SEO
£150 a month
No hourly retainer. Just practical SEO work.
30-day rolling contract. No setup fee. No VAT added.
Talk to Digital RouteSend us a quick hello and we'll give you a call to chat about your website and see if Essentials is a good fit.
Or call 01782 228850