Campaign planning
We plan audience targeting and campaigns around your goals, location and the people most likely to need what you offer.
Social Media Marketing
Reach the right people in the right places.
There are many ways to attract new customers online, and paid social media adverts are a great one. They help you reach the right people in the right areas.
What is social media marketing?
Turn attention into action.
If you’re not reaching potential customers on platforms like Facebook, Instagram and LinkedIn, you could be missing out, especially if you serve people locally or have a clear service people actively search for.
Social media advertising is a digital marketing strategy that uses targeted adverts to put your business in front of the right people at the right time, without relying on constant posting.
With a well-planned campaign, you can generate more enquiries and sales, reach new audiences, build brand awareness and stay front-of-mind so people come back when they’re ready.
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Facebook
Instagram
LinkedIn
Reporting
Engagement
Creativeads
How Digital Route can help
Practical, managed and results-led.
Our Social Media Marketing packages focus on planning, creating and managing targeted advertising campaigns designed to reach relevant audiences and encourage enquiries.
Creative support
We create and manage targeted adverts, or support your own team with practical advice on targeting and brand consistency.
Reporting and refinement
Regular reports cover reach, clicks and enquiries, helping us fine-tune campaigns based on what the data shows.
Straight answers
The social bits you’ll want to know.
Clear expectations before a campaign begins, with no jargon and no mystery.
Which social media platforms do you manage?
We plan targeted campaigns across platforms such as Facebook, Instagram and LinkedIn. We’ll recommend the most useful platform for your audience and goals rather than spreading your budget too thinly.
Is the advertising spend included?
No. You pay Digital Route for the work involved in creating, setting up and managing your adverts. Your advertising budget is separate, set by you and paid directly through the advertising platform using the payment card linked to your account.
Do I need to supply the content?
We can create and manage targeted adverts, or work with your own team and existing brand assets. We’ll agree what is needed and who is supplying it before anything goes live.
How much should I spend on social media advertising?
There isn't one budget that suits every business. It depends on what you want to achieve, who you need to reach, where they are and which platform makes sense. We'll discuss a sensible advertising budget with you before the campaign begins.
How quickly will I see results?
There isn't a fixed timescale. Campaign performance can depend on your audience, offer, advertising budget, creative and competition. We monitor the campaign data and use it to guide any changes rather than promising a particular result by a particular date.
Let’s get social
Discuss your social campaignReady to turn attention into enquiries?
Talk to our team about a clear, practical social media marketing campaign for your business.