Google Ads Management

Here at Digital Route, our goal for every client is high-end digital marketing at low-end prices.

Overview Service

What is Google Ads?

Google Ads is the digital advertising platform developed by Google that uses a ‘pay-per-click’ payment basis. The most common ad type is the ‘Google Search Ad’, these are the websites that appear at the very top of Google Search results that say ‘sponsored’.

While you can set a budget cap, the overall cost per click varies depending on the competitiveness of the keywords you want to use, your location and the quality of your campaign.

A well-constructed Google Ads campaign can see quick results with almost immediately increased web traffic.

Whether you use Google Ads, SEO or a combination of the two, it’s vital that the user lands on a powerful and robust website. If they don’t, they’ll leave the site and you’ll have wasted your time and money.

What’s the difference between SEO and Google Ads Management?

If you’ve already visited our Search Engine Optimisation page, you’ll understand that SEO is an organic way to increase web traffic largely based on keywords. The main difference between Google Ads and SEO is that you’ll see much quicker results with Google Ads, but you’ll have to pay for every visitor that enters your site through the ad. That means that, although you might see quicker results, your profit will be reduced on any leads generated through your website.

Google Ads is one part of our complete digital marketing strategy

How we use Google Ads

That’s why we incorporate Google Ads into our overall digital marketing strategy, often using it to jump-start web traffic while SEO and Social Media gain momentum. We also use it as a short-term campaign for particular products or services that you want to highlight.

Detailed Reports

As with all of our digital marketing campaigns, every client receives regular analytics reports showing their increasing web traffic and where it comes from. We can then work together to continually tweak your strategy, ensuring maximum traffic at a minimum spend.